Original Vintage 1979 CHEVY MONZA Dealer Promo Car in Original Box YELLOW 1:25

Description

Original Vintage 1979 CHEVY MONZA Dealer Promo Car in Original Box YELLOW IN 1:25 Scale
New in box 1979 Chevy Monza dealer car in original box in the "YELLOW" color scheme.  Has only been out of the box for photos for this listing.  Box shows minor foxing and has a small pencil "X" on the bottom right corner of the label end.  Please see photos for more details.
Original dealer promo car in the original box - as these pieces are from dealer cases the box you receive may not be the one in the photos, but all offered are of comparable quality.  Inquire as to quantity discounts for case lots.
Automobile dealer promos were 1/25th-scale versions of cars and trucks that salesmen would show off to their prospective customers.
Paint is actually a key differentiator between a factory-authorized dealer promo and a regular model car.
Especially in the postwar years, auto companies had a difficult time supplying their dealers with cars in every available color. Dealer promos, which were released annually just like the full-size cars they were based on, were a way for salesmen to make their pitch, even if they didn’t have every color on their lot. In contrast, toy car model makers such as AMT (which also made dealer promos), Monogram, and Revell produced vehicles whose colors were close but not necessarily true to the real thing.
As the promos themselves became more popular, the models were used to convert window shoppers into buyers. For example, in the 1950s, AMT made plastic dealer promos of the Ford
Edsel that were given to precocious children after their parents had taken a test drive. Companies such as Johan (also spelled Jo-Han) made friction-drive promo cars that kids could race around a showroom floor while the adults haggled and bargained.
This item is from the estate collection of a master model builder (he built many of the models used by model companies for the photos on product boxes), collector, and dealer.  We will be listing hundreds of items from this eclectic collection, including deal promo cars, vintage model kits, trains, vintage wood and plastic pond boats, and vintage electric outboard motors.  Please watch our store over the next few weeks as we offer these amazing vintage finds.
We are happy to offer combined shipping and volume discounts where practical.