1966 AMT Buick RIVIERA 2 Door Dealer PROMO Car 1:25 "Champaign"

Description

Complete Estate 1966 Buick RIVIERA Dealer Promo car by AMT.  Car is complete but has multiple body scratches and minor paint loss to the chrome on the bumpers...primarily on the leading edges.  Car still displays well.  it is in "as found" condition and ewe believe that many of the scratches could be buffed out by someone with the knowledge and experience to do so.  This 55+ year old promo car is being sold "as-is NO RETURNS"  Please examine photos closely and make your own evaluations as to condition prior to bidding
Automobile dealer promos were 1/25th-scale versions of cars and trucks that salesmen would show off to their prospective customers.
Paint is actually a key differentiator between a factory-authorized dealer promo and a regular model car.
Especially in the postwar years, auto companies had a difficult time supplying their dealers with cars in every available color. Dealer promos, which were released annually just like the full-size cars they were based on, were a way for salesmen to make their pitch, even if they didn’t have every color on their lot. In contrast, toy car model makers such as AMT (which also made dealer promos), Monogram, and Revell produced vehicles whose colors were close but not necessarily true to the real thing.
As the promos themselves became more popular, the models were used to convert window shoppers into buyers. For example, in the 1950s, AMT made plastic dealer promos of the Ford
Edsel that were given to precocious children after their parents had taken a test drive. Companies such as Johan (also spelled Jo-Han) made friction-drive promo cars that kids could race around a showroom floor while the adults haggled and bargained.
This item is from the estate collection of a master model builder (he built many of the models used by model companies for the photos on product boxes), collector, and dealer.  We will be listing hundreds of items from this eclectic collection, including deal promo cars, vintage model kits, trains, vintage wood and plastic pond boats, and vintage electric outboard motors.  Please watch our store over the next few weeks as we offer these amazing vintage finds.
We are happy to offer combined shipping and volume discounts where practical.