1960s AMT AMC RAMBLER AMERICAN 440 Convertible Dealer PROMO Car in Cream 1:25

Description

1960s AMT AMC RAMBLER AMERICAN 440 Convertible  Dealer PROMO Car in Cream  1:25
Mid-sixties Rambler American 440 Convertible Dealer Promo Car by AMT.  Car is in nice condition, but is missing the sun-visors, bumpers, and the boot cover.   Minor paint scratches and mars.  Sold As-Is No Returns.  Nice project or parts car from this tough time frame and model.  Please examine photos closely to determine condition and completeness for yourself prior to bidding.  Photos are part of the description
Automobile dealer promos were 1/25th-scale versions of cars and trucks that salesmen would show off to their prospective customers.
Paint is actually a key differentiator between a factory-authorized dealer promo and a regular model car.
Especially in the postwar years, auto companies had a difficult time supplying their dealers with cars in every available color. Dealer promos, which were released annually just like the full-size cars they were based on, were a way for salesmen to make their pitch, even if they didn’t have every color on their lot. In contrast, toy car model makers such as AMT (which also made dealer promos), Monogram, and Revell produced vehicles whose colors were close but not necessarily true to the real thing.
As the promos themselves became more popular, the models were used to convert window shoppers into buyers. For example, in the 1950s, AMT made plastic dealer promos of the Ford
Edsel that were given to precocious children after their parents had taken a test drive. Companies such as Johan (also spelled Jo-Han) made friction-drive promo cars that kids could race around a showroom floor while the adults haggled and bargained.
This item is from the estate collection of a master model builder (he built many of the models used by model companies for the photos on product boxes), collector, and dealer.  We will be listing hundreds of items from this eclectic collection, including deal promo cars, vintage model kits, trains, vintage wood and plastic pond boats, and vintage electric outboard motors.  Please watch our store over the next few weeks as we offer these amazing vintage finds.
We are happy to offer combined shipping and volume discounts where practical.